Sexually Explicit Advertising is Detrimental to Society...

Sexually Explicit Advertising is Detrimental to Society Just how far should advertisers go to sell a product? Individuals are reminded that a new age in advertising has emerged when Britney Spears and Victorias Secret model Tricia Helfer grace the cover of Forbes, a traditionally mature financial magazine. However, as any good advertiser knows, sex sells; all people need to do is look at a newsstand or magazine rack. But while it sells, it also offends as the promiscuous use of sexual images in advertising rubs many consumers the wrong way. The current increase of sexually explicit advertising, while increasing sales, has many detrimental effects on society. New regulations or other forms of control need to be implemented to protect†¦show more content†¦Shari Graydon, President of MediaWatch contends, â€Å"when it comes to the youth sell, the id ea of being rebellious is very big† (Menzies, 1). However, according to a study recently published in the scholarly Journal of Communications, â€Å"magazines that counsel girls in the years of their emerging and maturing sexuality urge them to be enthusiasti c consumers in pursuit of perfection and serve as field guides for haphazard sexual indulgences† (Fitzpatrick, 1). Often, advertisers relay the underlying assumption that readers are or will soon be engaging in sexual activity. Thus, viewing sexual imag es of young people and objectionable content in advertisements has become commonplace, forcing society to question the values being communicated to young people. As stated in the Calvin Klein Brochure, â€Å"1963 in America: anything was possible. 1993 in America: anything goes. If youve had enough, youre not alone.† It is now the year 2001 and advertisers are still pushing their limits. While designer brands , beauty products, fragrances and alcohol dominate sexual appeal in advertising, companies today are now manipulating â€Å"unsexy† products such as razors, cameras, and credit cards in ads to form a sex appeal as well. Needless to say, no standards have been enforced in the advertising industry to protect viewers morals. Indeed, â€Å"advertising executives have co-opted the counter-culture, trying toShow MoreRelatedSexual Objectification Of Music Videos And How Adolescents Are Affected Essay1068 Words   |  5 Pages such as YouTube, anyone can watch music videos at any time of the day. Online music video sites draw an average of 150 million people each month who view more than two billion videos per day (Mischner, Schie, Wigboldus, Baaren, Engels, 2013). Sexually objectifying music videos have increased in the last couple of decades. With this, more adolescents are being influenced by viewing these videos and mostly all of them are affected in some way, either positive or negative. What a lot of people doRead MoreAdvertising Appeals Aim For The Audience1077 Words   |  5 Pagesthe end she appears in a bikini nearly nude â€Å"I love going all natural,† she purrs, opening wide to take a bite out of a big, juicy, â€Å"all natural† hamburger. Advertising appeals aim to influence th e way consumers view themselves and how buying certain products can prove to be beneficial for them. The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their newRead More On-line Dangers Essay1384 Words   |  6 Pageslibraries are helpful, some, such as student’s personal homepages are fairly useless, and some sites, such as online medical references, can be lifesaving. All these sites have a right to be on the web. However, there are also sites that could be detrimental to people, such as pornography sites, pages detailing the manufacture of illegal drugs, and instructions on how to build high explosives and other illegal devices. With the number of these types increasing daily, parents and lawmakers alike areRead MoreSexual Appeals in Advertising and Their Effects on Consumers2984 Words   |  12 Pages †¢ Sexual appeals in advertisment †¢ Why sex sells? †¢ What to be careful of when using sexual appeals in marketing. †¢ Effectivness of sex appeal. †¢ Positive roles of sexual appeals in advertising. †¢ Negative roles of sexual appeals in advertising. †¢ Conclusion †¢ Pictures †¢ References Introduction: Sex Appeal is one such method of differentiation that suppliers have found and proven to be successful. By targeting our basic animalisticRead MoreThe Effect of Advertisements on Youth Essay2067 Words   |  9 PagesDuring any given day, a person is exposed to a constant stream of advertising. It has become a part of life, quietly seeping into the subconscious while watching television programs, shopping for groceries, or even on the daily commutes. The main purpose of advertising is to illicit an emotion that drives us to purchase the end product. They influence attitudes, ideas and behaviors in those watching, and unfortunately those shifts aren’t always toward the positive. In the last ten years, there hasRead More The Negative Effects of Advertisements on Men and Women Essay2675 Words   |  11 PagesThe idea that advertising directly effects how individuals look at each other and themselves is not a new one. The idea has been around almost as long as advertising has. The idea that it creates a negative body image is a good theory, and is highly supported by public opinion. Advertisers use all sorts of ploys to get a person to buy their product, but in their message can be detrimental to the goals of society. Television is the easiest medium to transmit the advertisers message. It can go deeperRead More The Portrayal of Women in Advertising Essay examples2733 Words   |  11 Pages Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method inRead MoreSexualized Culture And Its Effects On Hyp er Sexuality Disorder2920 Words   |  12 Pagesemotional and physical distress. The sexualized nature of the American culture combined with the overwhelming amount of online pornography is a major contributing factor to the prevalence of hyper sexuality disorder. Sex is seen everywhere, in advertising, entertainment, pop culture, and daily life, and has become intensely intrusive at a psychological level within people. Because of the ever-growing amount of pornography and sex seen throughout our everyday lives, it is no wonder that those thatRead MoreMasculinity in the Media3136 Words   |  13 Pagessymbol of American machosism and patriotism. (Warner Pg. 151) The media today, portrays risk taking as masculine. In the past decade extreme sports has contributed to the creation of rebel masculinity that is packaged and sold to consumers. The advertising for this market has been characterized by the willingness to take dangerous risks. One Boost Mobile ad depicts BMX rider Rick Thorne with a text that reads â€Å"broke my arm, my leg and my teeth but not my bank†. Monster Energy employs several highRead MoreDigital Media3731 Words   |  15 Pagesinfluence people. But the degree of that influence, as well as who is most-impacted, when, how and why, have been the subjects of great debate among communication scholars for nearly a century. Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music. To understand digital media effects, it is first critical to consider how media are used